Honor of Oakley

IN HONOR OF OAKLEY DEBBS

JUNE 27, 2005 - NOVEMBER 26, 2016

Oakley Debbs was a high-energy, adventurous, and loving young boy from West Palm Beach, FL, who was only 11-years-old when he passed away on November 26, 2016 from a severe anaphylactic response to his tree nut allergy. Oakley's parents, Robert & Merrill Debbs, are convinced their son would still be alive had they known more about how to manage his life-threatening food allergies. Unfortunately, the Debbs family is not alone, as over 6M other US children suffer from this life-threatening disease.

Our passionate team members are fueled by the countless stories we hear every day about similarly frustrated patients and caregivers who live in constant fear of anaphylactic reactions. It's time we change our approach to innovation, invest in the research and education, and empower the allergy community by providing comprehensive solutions for food allergy management.

Additional information about this global epidemic can be found at the link below:

End Allergies Together

Paul Assaniante

"I LIVE BY THE TITLE OF MY BOOK:
RUN TO THE ROAR.
RUN AT THAT TOOTHLESS OLD LADY LION, AND YOU'LL FIND THAT YOU CAN SOLVE JUST ABOUT ANY PROBLEM IN LIFE THAT WAY. TOO MANY PEOPLE AVOID CONFLICT.
RUN AT IT."

PAUL ASSAIANTE WINNINGEST COACH IN COLLEGE SPORTS HISTORY

LIVE LIKE OAKLEY

RUN TO THE ROAR

Following Oakley's tragic death, the Debbs family founded the Red Sneakers for Oakley foundation to raise awareness about the dangers of food allergies and to leverage Oakley's story to encourage the millions of children with life-threatening medical conditions to live their life with no fear.

As a result, Oakley's signature Red Sneakers have transformed into a symbol of Running to the Roar. That is, living an active, adventurous, and confident lifestyle despite your unique medical condition.

Please join us in the fight against food allergies by posting your Red Sneakers to social media in honor of Oakley Debbs and the 17M other food allergy sufferers in the United States by tagging @RedSneakersforOakley and #livlikoaks


Let Life Carry On