Mike

MIKE KRATOCHWILL

STRATEGIC BRAND ADVISOR

Mike is a business and marketing professional with 25+ years of experience in global business management, product marketing, brand marketing, and business development in the athletic consumer products, sports nutrition, medical device and consumer electronics industries. Mike has a strong history of running profitable, rapidly growing businesses and brands, and he is known for his strong analytical skills, strategic thinking, and ability to establish outstanding relationships with colleagues and customers.

Mike is currently Head of Marketing and Product Management at Bose Hear. Prior to Bose, Mike was Chief Executive Officer at NF Sports. Previously, Mike was Senior Director of Reebok's CrossFit Business Unit for 6 years, with additional roles at Reebok including: Director of Product Marketing, Director of US Custom Footwear Business, Global Product Manager, and Senior Performance Engineer. He also has experience as a Senior Product Manager in the Oncology Division at Boston Scientific.

Education: Mike holds degrees in Mechanical Engineering from Tufts University, and an MBA from F.W. Olin Graduate School of Business at Babson College.